whittakers - 1439 Words

Whittaker’s is most trusted brand of chocolate in New Zealand. Whittaker’s headquarters are located at Porirua, Wellington, New Zealand. Whittaker’s was founded by J.H Whittaker in Christchurch. James Henry Whittaker worked in the British confectionery industry at the age of 14 and moved to Christchurch, New Zealand, in 1890. Six years later he started manufacturing chocolate confectionery, selling it directly to customers. In 1913, he established a partnership with his two sons, Ronald and James, based in Wellington. The business became a limited liability company in 1937, with third-generation Whittaker’s still the sole shareholders in the company. In 1992 the company formed J.H. Whittaker Australia Ltd. Part A –†¦show more content†¦Nestle is following the strategy of giving less quantity at less price. Nestlà ©Ã¢â‚¬â„¢s white chocolate is favourite among customers. 1. Nestle Milky Bar 180g - $2.79 2. Cadbury Dream 220g - $3.19 3. Whittaker’s White Chocolate 250g - $3.75 So it is clearly visible from above comparison that Nestle is trying to attract such customers who have less buying power. Other chocolate brands like Lindt are selling their products online whereas Whittaker’s has still not provided the facility of online ordering of chocolates to the customers. D. Evaluation of market performance: Whittaker’s market performance is very good. Whittaker’s mainly stresses on Quality of the product. Whittaker’s market performance can be measured along product, price and place as follows: Product: Dark chocolate has always been best seller for company by setting a trend or a saga of taste. Its high quality cocoa beans and it is family sized blocks of chocolate having 72% dark Ghana chocolate. It is popular in KIWI people of New Zealand because Whittaker is KIWI owned company and has been one of the good competitors. Its vegan preparation add features in this chocolates Product Support for Whittaker’s products:- The product support for the Whittaker chocolates are, contact centre details, other elements like phone number, email communication and customer support details. Also, retailers always haveShow MoreRelatedEssay Marketing Research on Whittakers2207 Words   |  9 Pages1. Introduction 1.1 Purpose The purpose of this report is to identify, analyse and evaluate the marketing factors that Whittaker’s has adopted in attempts to position themselves as a top-quality chocolate confectionery brand. In addition, this report would also be an aid to the major assignment in terms of developing detailed plans with marketing factors, data and facts. 1.2 Scope This report will cover the background understanding about the confectionery industry and do an in-depth analysisRead MoreAffiliation Between Counter-Terrorism and Terrorism: Analysis of Whittakers Case Study648 Words   |  3 PagesTerrorism Name Institutional Affiliation Date: Terrorism This is an analysis of Whittakers case study whereby the affiliation between counterterrorism and terrorism has been displayed. Some incidents that take place are inclusive of political extremism rather than terrorism itself. This exists as an order of displaying the function official action or specifically overreaction incidents terrorism from above and circuitous, cyclic pattern, which eventually leads to the terrorism. The definitionRead MoreAnalysis Of Whittaker s Peanut Slab Essay1291 Words   |  6 PagesWhittaker’s peanut slab is a quality product however a lack of awareness is leading to low sales. This was the original chocolate bar that Whittaker’s bought out so they have decided to keep the old-fashioned look, this gives the product an original authentic look. BENEFITS OF THE CURRENT PACKAGING GOLD WRAPPING BLACK OUTLINE - Expensive - Elegance - Luxurious - Sophistication - High quality (Duncan. Y, 2014) The current packaging is highly beneficial to the appeal of our product and givesRead MoreAnalysis Of James Henry Whitakers s A Mini Club Man Essay1625 Words   |  7 PagesLtd.The Company’s marketing phrases include â€Å"A Passion for chocolate since 1896 â€Å"Good honest chocolate.†And by the reader’s Digest survey this company is accredited as â€Å"Newzealand’s third most trusted brand in 2011 J.H.Whittaker sons ltd (Whittaker’s) is a confectionery manufacturer specializing in chocolate based in porirua, Newzealand.It was the second biggest chocolate Brand in Newzealand.It behind â€Å"Cadbury.† E- Marketing Strategy – J.H. Whittaker Sons Ltd J.H.Whittaker Sons is aRead MoreCase Study : J.h Whittaker And Sons ( Whittaker s )1799 Words   |  8 PagesDescribe the Product J.H Whittaker and Sons (Whittaker’s) is a confectionery manufacturer that specialises in chocolate. They are based in Porirua in New Zealand. Whittaker’s is the second biggest chocolate brand in New Zealand and it is New Zealand s number one most trusted brand winner for the fourth year in a row. Whittaker’s sells over fifteen different flavours of chocolate blocks. These include; Milk Chocolate, White Chocolate, Peanut Butter flavour, Dark Ghana, Hokey Pokey, Berry BiscuitRead MoreAnalysis Of Whittaker s As Exporter Of Chocolate Product And Culture Competence As A Contributor Towards Global Success Essay2185 Words   |  9 PagesIntroduction This essay will explore the business activities in the field of international business with specific reference to Whittaker’s as exporter of chocolate product to Malaysia and also cover aspects and concepts in international trade. Firstly, an application based on the difference between the New Zealand domestic market and the Malaysian international market will be explained and secondly a discussion on proactive and reactive motives (as international trade drivers) will follow. ThirdlyRead MoreThe Concept Of The Prokaryote Valid And Useful Or Fundamentally Flawed?1766 Words   |  8 Pagesprokaryotic organisms ‘non-eukaryotic’ in this sense, although it may be more useful to have an umbrella term for classification purposes. The dichotomy of prokaryotic and eukaryotic organisms is central to Whittaker’s ‘Five Kingdoms’ theory of classification, for example (Whittaker, 1969). Whittaker’s theory challenged the plant-animal dichotomy that had been the ‘central dogma’ as it were of classification before this time. Whittaker decided that the system needed to recognise producers, consumers andRead MoreSix Paragraph Essay on the Pearl by John Steinbeck1771 Words   |  8 Pagesbought with his winnings. Five years after winning big, thieves had emptied Whittaker’s bank accounts. He was quoted by police saying, â€Å"I wish I’d torn that ticket up.† Just like Kino, Whittaker’s intentions were noble at first; he planned to give 10% of his winnings to charities since he was already well-off . All the same, financial problems stopped him from doing so. Juana and Kino’s tale ended in misery as did Whittaker’s. There are undoubtedly ma ny more cases of prizes that turn out to be theRead MoreMajor Demographic Changes in the Middle East and North Africa912 Words   |  4 Pages Cooper, Charles A. and Sidney S. Alexander. Economic development and population growth in the Middle East. New York, 1971. Gilbar, Gad G. Population dilemmas in the Middle East: essays in political demography and economy. London, 1997. Whittaker’s Almanack. London, 1900 onwards. Read MoreThe Impact Of Social Media On Businesses Essay2012 Words   |  9 Pageshad launched their new product, the Lewis Road Creamery Chocolate Milk, at the end of the last year. It was basically made by combining Lewis Road Creamery milk with the Whittaker’s milk chocolate. The company already had a strong online presence. Capitalising on it, they posted a few pictures of the milk along with Whittaker’s chocolate and got a very good response (Mathers, 2014). In an interview, Peter Cullinane, co-owner of Lewis Road Creamery, said, â€Å"Yes, the first Facebook posts were done by